3/08/2009

Chapter 1 The Basics

Summary of Chapter 1 The Basics

This chapter is very useful for learning the basics of communication. The readers will understand what is communication, skill for twenty-first-century business, basic communication principles, how communication work, communicating intrapersonally, and the intrapersonal and business communication.

Communication is the process of creating shared meaning through the internal and external exchange of messages. It can be formal or informal.

As we are in the twenty-first century and we want to do business successfully, we will need to be skilled in intrapersonal, business, interpersonal, small-group, verbal, and public communication.

We should know the basic principles of communication including the eight following; Communication is a process, communication is contextual, communication is continuous, communication coordinates our relationships, communication is symbolic, communication is culturally linked, communication is collaborative, and communication is ethical.

The ideal communication has high fidelity, which refers to mutual understanding between a message source and receiver. Noise, which can be internal, external or message based, can make high fidelity hard to achieve. The components of the communication process are ideas and encoding, source and receiver, messages, communication channels, decoding, and message feedback.

Communicating intrapersonally is interaction within a person who encodes, decodes, and transmits messages internally. During the process of encoding and decoding, we determine meaning based on intrapersonal, interpersonal, contextual and social factors. We, finally, transmit messages intrapersonally through the three primary channels, which are self-talk, mental imagery and nonverbal behaviors.

Business communicators need to become business communication designers since they need to create effective messages internally before sending. Communication designers use predesigned, integrated, and situational strategies for a variety of purposes.


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