Chapter 3 Creating Effective Messages

Summary of Chapter 3 Creating Effective Messages

In the world of business, creating effective messages requires planning and developing strategies to better achieve desired results. This chapter provides a framework how to plan and design messages strategically to increase the opportunities of achieving high fidelity and reaching goals.

There are eight steps for this communication strategy; Map out message goals, Evaluate your audience, Shape message content, Select channels, Acquire resources, Generate source credibility, Eliminate design flaws, and Send message. They can be used in the development of various internal and external business messages, including oral presentations, written reports, memos, letter of correspondence, meetings, newsletters, brochures, web pages, proposals, and even face-to-face human interaction. It is obvious that such design steps are very useful in the business world.