Chapter 2 How Business Communicates

Summary of Chapter 2 How Business Communicates

Modern business communicating is faster, more convenient, and more accessible than ever before because of more technological channels available. Businesses manage information and design messages that flow internally to employees and externally to the environment. This chapter focuses on how and what information flow inside and outside organizations.

After we know that the types of business messages are structural, relational and change messages, we can use these messages in order to exchange internally among employees and externally with the environment such as customers, vendors or media. Internal message flows are often managed by networks, which have formal and informal communication. External communication process consists of message input, throughput, and output.

No matter how methods we use to communicate, each of them has both advantages and disadvantages depending on any cases. We, therefore, should consider that which one is the best for each situation.